Yachting Partners International is one of the world's leading full–service yacht brokerage houses providing comprehensive support and guidance on all aspects of superyachting.
"Just a short note to say thanks for everything you have done this year to help me and my team show the world the very best of YPI."Mark Duncan, Marketing Director, Yachting Partners International, December 2012
"Relevance Web Marketing has used their technical SEO and website expertise to advise YPI Group on the creation, and migration of their modern new yachting website. The team at Relevance Web Marketing have advised us which pages to create, and then optimised them to enable YPI Group to be highly visible on Google.com and other search engines. The transition between two website with 1000s of different pages which had to be merged and therefore redirected for SEO benefit has passed smoothly thanks to their help. Their keyword research and on page and technical SEO has been 2nd to no other SEO company I have worked with before."Olivier Palayan, IT Manager, Yachting Partners International, December 2011
Relevance Web Marketing worked in a team of in-house SEO specialists, developers and designers to create a luxury yachting website for YPI in Monaco. Our SEO Monaco team planned the new yachting website using keyword research and competitor analysis, then set about marketing the website online. An SEO site map was created not only to plan the SEO of the site and the assignment of keywords, but also to instruct designers and developers on what to build. On-page SEO and SEO copywriting came next. Then our in-house developers migrated old website pages of value to the new website pages so as not to lose pagerank. Now that the site is live Relevance Web Marketing works monthly on organic positioning, link building, news distribution, and social media management. Relevance Web Marketing also broker partnership agreements with other luxury goods companies.
There has been a 50% increase in yacht charter business during the 1st quarter of 2011 and an increase in visibility of all terms on Google.co.uk and Google.com – charter, sales, construction, management. Relevance Web Marketing created a non-branded social media platform – www.yachtingbuzz.com