Yachting Partners International is one of the world's leading yacht crew recruitment agencies, providing expertise and guidance on all aspects of employment in the superyacht industry.
Relevance's team of in-house SEO specialists planned the direction of the digital marketing campaign for YPI Crew by performing a keyword research and competitor analysis. The second part of the SEO phase was to create a Site Map which clearly showed which relevant keywords were being targeted and ensured that the site was correctly optimised.
Relevance now works monthly on organic search positioning, updating SEO and building relevant links with sites which offer useful information to crew. Relevance also writes a weekly update about jobs available with YPI Crew on the company blog and is involved in creating a successful social media campaign. Our in house team also builds partnership agreements with other yachting related press and websites which promotes YPI Crew within the industry.
Organic search results are impressive across Google.com, Google.co.uk and Google.co.au among others that are targeted by Relevance.